The holding company of Massimo Pozzi Chiesa, former Vice President of Italmondo, is betting on a young company that promises to revolutionize the way art, technology, and culture interact with each other. The amount of the transaction has not been made public, as is common practice in the world of venture capital, but the ambitions are clear: to create an integrated digital ecosystem for the cultural sector, capable of bringing together professionals, enthusiasts, and collectors on a single platform.
Artistinct and the "Artikigai" model
"We are not just another art and NFT marketplace," explains Artistinct CEO Daniele Fazio. The innovative startup offers much more than that: a cultural ecosystem based on the concept of Artikigai, inspired by the Japanese philosophy of Ikigai, the search for one's purpose, adapted to the world of art.
The four areas on which the platform is structured are designed to respond to the real needs of the sector:
- Work – tools for matching artists with professional opportunities, events, and collaborations;
- Learn – training courses, online masterclasses, market data, and a dedicated magazine;
- Invest – solutions for investments in artistic projects, sales, and capitalization;
- Social – an interactive community connecting artists, collectors, and the public.
According to Istat 2024 data, 78% of Italian artists under the age of 35 say they struggle to find stable professional opportunities. Market fragmentation and difficulty accessing funding are structural challenges. Artistinct fills this gap, seeking to bridge the void with a holistic approach.
The Sinergia Venture gamble
For Sinergia Venture, founded just six months ago with a focus on "creativity and capital," Artistinct represents its first significant investment in the cultural sector.
Artistinct focuses heavily on traditional and digital works, blockchain, and tokenization of works, but carefully avoids mentioning the three letters that have terrified the market over the past year: NFT. After the crash of 2023, with volumes down 90% from their peak in 2021, the sector is looking for a new narrative.
But how can it be monetized? The model includes transaction fees, premium subscriptions for professionals, and revenue sharing on training courses. If implemented well, this formula could attract a new audience: so-called "digital collectors," mainly Millennials and Gen Z, who are interested in art but accustomed to navigating digital ecosystems.
Opportunities and challenges
There are plenty of challenges ahead. Convincing a sector that is still somewhat wary of digital technology will take time, as will addressing unresolved issues such as authenticity certification and regulatory clarity on digital art transactions. However, the potential is enormous: museums and galleries are already experimenting with new forms of enjoyment through augmented reality and immersive platforms, while emerging artists need more accessible channels to make themselves known and support their practices.
The entry of Sinergia Venture represents not only financial support for Artistinct, but above all a strong signal to the market: that culture also deserves structured investment, vision, and entrepreneurial courage.
A context that calls for innovation
The art market in Italy is undergoing a period of transition. After the post-pandemic euphoria of 2021-2022, 2025 saw a slowdown. Galleries are seeking new channels, collectors are looking beyond traditional forms, and artists are struggling to transform visibility into economic sustainability. In this scenario, Sinergia Venture's capital injection could give Artistinct the resources to grow rapidly. Or to burn out quickly, as often happens with ambitious startups.
Towards a new cultural ecosystem
The real test for Artistinct will come in the next 12-18 months, when the platform will have to prove that it can attract not only artists and professionals, but also investors and collectors willing to believe in this new model. The stakes are high: building a new digital cultural ecosystem capable of bringing together tradition and innovation, roots and future.
In a country like Italy, where venture capital in culture is still a rarity, Sinergia Venture's initiative takes on a value that goes beyond the financial transaction. It is a signal: art and culture are not "separate" worlds, but sectors capable of generating value, growth, and new visions.
As Italo Calvino wrote, "culture is the only asset of humanity that, when divided among all, instead of diminishing, becomes greater." From this perspective, the partnership between Sinergia Venture and Artistinct is not just an investment, but an act of faith in the future.
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