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Art & Brand: the value of art in business

Collaborations between artists and brands represent a synergy of creativity and commerce, transforming ordinary products into cultural icons and strengthening the emotional connection with the public. Notable examples include Andy Warhol with Campbell's Soup and Jonathan Ive with Apple, demonstrating the power of art to unite different worlds and inspire innovation.

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Art in the age of social media: Reality or fiction?

Social media has democratized access to art, allowing artists to reach a global audience and receive immediate feedback. However, the pressure to create "Instagrammable" content and the purchase of fake followers can compromise the quality and authenticity of art. Artistinct supports artists by promoting authenticity and cultural value.

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NFT: An immutable digital asset!

In an era in which technology is constantly redefining our relationship with art, NFTs (Non-Fungible Tokens) represent an international revolution. Today we explain what they are.

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ART BASEL 2024: A Triumph of Global Creativity

Art Basel 2024 came to a successful close on June 16 under the leadership of Maike Cruse, attracting 91,000 visitors and recording robust sales. The event presented innovative works, including a tribute to Agnes Denes and the Parcours section, involving artists, curators, and an international audience. The collaboration with Artistinct further enriched the event.

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