The future of art increasingly involves new forms of collaboration between creativity and business. This was demonstrated by the talk "Art and Business," held yesterday at Casa degli Artisti in Milan, a crossroads of contemporary creativity and symbol of its interdisciplinary vocation.
Beyond the frame: why art has become a true asset class
Those who invest in art today are no longer just collectors driven by passion, but often also strategic investors who recognize artworks as a safe haven and a means of diversifying their portfolios. While the market once seemed reserved for the informed elite and London auctions, today everything has changed: digital channels have opened up gaps where there were once walls. Collecting has become accessible, the dynamics more fluid, and the figure of the cultural investor has been transformed.
With an average annual return exceeding 12% between 1995 and 2022 for contemporary art (higher than the famous S&P 500 during the same period), the sector offers concrete prospects. And "passion assets," which include design, photography, and collectibles, are experiencing steady growth, especially among the younger generations, who are looking for objects with soul, not just value.
Artistinct: an ecosystem that speaks to the future
This is where INVEST comes in, with a clear and ambitious goal: to make artistic investment democratic, informed, and sustainable. INVEST was created not only to attract capital, but also to build a genuine bridge between the worlds of culture and economic return, promoting a new vision of art as an accessible asset that generates value.
Artistinct is not just a marketplace, but a curated ecosystem designed to facilitate dialogue between artists, galleries, investors, and collectors. Through transparent, accessible, and innovative tools, every player in the system can actively participate, navigating with awareness between artistic opportunities and potential returns.
The various sections that make up the offering are not isolated compartments, but interact with each other, offering a layered, consistent, and comprehensive investment experience that enhances both the work and those who support it.
NFTs and Blockchain: the signature of digital art
At the heart of Artistinct's offering is the NFT section, dedicated to blockchain-certified digital art. Here, purchasing is no longer just physical: each work is unique, traceable, and recorded on a blockchain that guarantees its authenticity. NFTs are no longer a fad, but a tool: they offer transparency, reduce the risk of counterfeiting and, in some cases, allow for fractional ownership. This means that even small investors can enter the market, support emerging artists and diversify their portfolios.
Artistinct carefully selects digital artists, promoting works with aesthetic and economic growth potential.
Art and Design
Artistinct offers a selection of artworks and design objects by artists with varying levels of experience, from emerging to established. The diverse and structured catalog covers a wide price range, making investment accessible to both new collectors and more experienced investors.
Services: consulting, visibility, support
Artistinct is not just a platform for purchasing artworks, but an ecosystem designed to offer concrete services to both artists and investors.
For those who choose to invest, Artistinct provides a network of art professionals, including consultants, curators, and art advisors who accompany you every step of the way: from the evaluation of works to the management of collections, to the planning of investments based on market analysis and prospects. Personalized support, designed for those seeking an informed investment based on concrete data and reliability criteria.
Auctions and temporary opportunities: the pace of the market
The auction section is a dynamic space where the works on offer are selected for their potential for appreciation, aesthetic impact, and uniqueness. Each auction is also a moment of access: an opportunity to come into contact with quality works at competitive prices, often lower than those found through traditional channels.
Between cultural heritage and emotional capital
Buying art today is not just a financial investment. It is choosing to believe in something unique, in those who have the courage to create, in beauty that stands the test of time. In a world that pushes everything toward uniformity, art remains a space where difference still has value.
Artistinct was born from this belief. It is not just a platform for viewing art, but for truly experiencing it: choosing it, supporting it, bringing it into your life. It is also a smart investment.
Throughout history, there have been many great patrons who, whether out of passion or
investment, have taken it upon themselves to raise art to a higher level.
New Yorker Peggy Guggenheim was not only an art collector, but a true pioneer.
She shaped the cultural landscape of the 20th century, promoting the emergence of new avant-garde movements and, with
her eclectic taste and audacity, created one of the most important art collections in the world.
Her name is linked not only to masterpieces of modern art, but also to a radical approach to
collecting, guided more by instinct than by consensus.
In an age when the fast pace of everyday life risks making us forget the weight and depth of our cultural history, there are places that, with their majesty and silent grandeur, continue to tell the stories of entire civilizations. Museums and art galleries are not only custodians of priceless works: they are temples of the soul, repositories of emotions and memories, welcoming visitors into an enveloping embrace of light, shadow, and colors that speak directly to the heart. This editorial journey will take you through the corridors of time, discovering the world's most iconic art collections, in a journey that intertwines beauty, history, and a profound emotional charge.
The value of art has changed considerably over the centuries, from its association with prestige and power in ancient times, through the emblematic patronage of Gaius Maecenas, to the dynamics of the contemporary global market. Art continues to be a powerful tool for cultural and social expression, capable of inspiring and uniting.
Collaborations between artists and brands represent a synergy of creativity and commerce, transforming ordinary products into cultural icons and strengthening the emotional connection with the public. Notable examples include Andy Warhol with Campbell's Soup and Jonathan Ive with Apple, demonstrating the power of art to unite different worlds and inspire innovation.
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